Classes to Take Involving Advertising My Own Art in College

Programs

Art Direction

No longer accepting new enrollments.
For the average human, the color greenish is, well, the color green. For fine art directors, there's a little more to it than that. It's lime green. Or emerald green. Or olive green with 7% more cyan for attitude. Art directors are masters of visual storytelling and craft, but information technology'southward not just about "making things await pretty"; art directors must be strategic business problem solvers. Working hand-in-hand with copywriters, art directors begin big ideas and then bring them to life via an arsenal of mediums like print, digital, social, outdoor, experiential, "fabricated y'all expect" non-traditional ideas and everything in betwixt. A few tools of the trade are an exceptional understanding of color, typography, folio layout, and the occasional exacto-pocketknife. Fine art Directors are well-versed in Photoshop, Illustrator and InDesign, with boosted training in motility graphics, editing, styling, and content/image cosmos (only we get back to basics with Sharpies and sketch pads, besides). Merely put, a Creative Circus art director is an imaginative thinker and a multi-faceted doer, and this is why our reputation in creative industries worldwide speaks for itself.

Program Description

The Creative Circus Art Direction curriculum is based on existent-globe practices. Coursework is broken down into iii basic areas of study: strategy, concept and execution. To work in the communication arts industry, an fine art director must show proficiency in all 3 areas. Strategy is the beginning of the creative process, where the student volition get a firm understanding of dissecting a creative cursory and the importance of communicating articulate messaging to a target audience. Concept is translating a strategic platform into consumer-friendly "large ideas", and finally – execution – where it all comes seamlessly together through the marriage of visuals and copy.

Before an Art Direction student can brainstorm thinking nigh a concluding portfolio, they must also master the fundamental skills required for visual communication. The outset year of the Art Direction program is focused on learning the foundation of pattern principles, in add-on to the beginnings of strategic and conceptual thinking. Classes similar Intro to Art Direction, Strategy, Blazon, Colour Theory and Intro to Creative Teams cement these crucial skills and lay the groundwork for twelvemonth two.

In one case the fundamentals of design and strategy are learned, the Art Management pupil applies these skills in more than avant-garde Creative Teams classes – the cadre of our advertising curriculum – which is taught at all levels. In these classes, the Art Direction student is teamed with a Copywriter educatee to develop campaigns for speculative existent-world assignments. These tardily-quarter projects are refined and critiqued by program directors, seasoned instructors, and industry professionals to ultimately become a Circus-worthy and manufacture-ready professional portfolio.

Classes

Want to dive into the nitty-gritty? Here's a pocket-sized sample of the classes you lot'll take in the Art Management plan.

Intro to Art Direction

Via layout exercises and lecture, students larn basic principles of art direction and visual storytelling by working with various design and copy elements. Students learn bones production practices. Overview on the Fine art Director'south office in a team and bureau environment.

Typography 1

A multifariousness of exercises explore type (on and off the figurer) every bit a method for giving pregnant, character and free energy to letters and words.

Strategy

Strategy is the foundation of whatsoever creative project and is the first step to developing dandy work. In this class, students from all disciplines collaborate to sympathize and develop strategic platforms and creative briefs based on insights, demographics, psychographics, client limitations and brand truths. Understanding a make'southward promise is paramount. In this form, it's the goal.

Basic Digital Photography / Lighting / Styling

This course is designed for non-image students and teaches the nuts of digital photography, lighting and studio styling, equally a building block towards executing digital/social content.

Introduction to Creative Teams

Introduces the student to the basic work structure in which he or she will work through the remainder of both school and professional careers. Teamed with a partner, the student volition exist exposed to the techniques of joint brainstorming, concept development and execution of ideas through "thumbnails" or "comps."

Color Theory

This grade begins the exploration of color as a foundation of blueprint; exercises and projects apply color theory to specific and various creative issues with varied media and dimension.

Advanced Workflow

Teaches the Art Managing director necessary technical skills to proceeds proficiency in an agency surroundings. Focus on comping, workflow between Adobe programs and presentation sharing software, and production tips and tricks that enable the Art Director to finer communicate and sell an thought.

Move Graphics

Students learn the fundamentals of using Afterwards Furnishings for motion graphics.

Brand Extensions

Students from varied disciplines come together as a team to concept and develop an extension of an existing brand in an effort to raise the client's opportunities for revenue. The deliverables cross all media and dimension.

Graduate Portfolio Review | Job Preparation

This class volition focus on the concluding portfolio with in-depth critiques of piece of work, resume and strategy fix. Stiff emphasis on overall quality of piece of work, professionalism, and presentation.

Graduation Requirements

To graduate from The Creative Circus, an Art Direction student'southward final portfolio must show proficiency in strategic thinking, conceptual interpretation, and creative execution. The work in the portfolio should also show a range of creative solutions, audiences, types of media, and voices. Prior to graduation, every student creates a personal identity package, a résumé, and a website.

Career Services

During the terminal quarter, students meet with the Director of Career Services to discuss career goals and objectives. Graduating Fine art Direction students also work with an manufacture professional on personal presentation skills that will do good them during interviews or presentations to a customer. Graduates have access to our alumni listings, agency contacts, portfolio reviews and direct personal assistance from the Director of Career Services, whose services alumni can continue to utilise the throughout their career.

More than Resources

• Contempo Graduate Portfolios
• Placement Statistics

Educatee Work

Program Director

• 

  Jen Mageau

  Program Manager, Art Direction

  After graduating from The Creative Circus in 2001, Jen worked for over a decade as an Art Director at stints with BBDO, Arnold and The Martin Agency, on brands Cingular Wireless (now AT&T), Volkswagen, Royal Caribbean area, McDonalds, Geico, Burt'due south Bees and Wal-Mart. In improver to her duties as Art Direction Program Director, she'south a freelance art managing director and designer, and also ane half of creative recruiting firm, Knack.

  Vices include questionable amounts of iced coffee, excessive Amazon deliveries and late-night internet trolling for dream home existent estate listings. She believes one is never too technologically advanced for handwritten thank you notes. Jen is married to an overgrown Male child Lookout man software engineer from Rhode Isle, and y'all tin can often observe them traveling country backroads in the Airstream they share with their iv-legged wunderpup, Gus.

  jennifer.mageau@faculty.creativecircus.edu

whislerwhichave.blogspot.com

Source: https://creativecircus.edu/programs/art-direction/

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